Multi-Model Decision Engine

MOADE.ai decides what to say to whom, where, in what tone.

Millions of times a day, quickly, safely, and reliably across the world.

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Explore MOADE

Deploy Promos, Not Workflows.

See how different teams drop their messages into MOADE to intelligently target users without stepping on each other's toes. Select your role to see what you can build.

Customer SuccessRevOps
Takeover

Retention

Proactive Renewal Reminder

Intercept high-risk customers with a personalized incentive instead of a generic renewal email.

Eligibility Rule

user.subscription_days_remaining < 30 AND user.churn_risk == "high"
OutcomeReduce Churn
Product
Weighted Random

Activation

New Feature Onboarding

Promote a brand new product feature exclusively to users who haven't discovered it yet.

Eligibility Rule

user.has_used_feature_v2 == false
OutcomeIncrease Adoption
MarketingSales
Weighted Random

Expansion

Premium Tier Cross-sell

Trigger an upgrade offer when a user starts hitting the limits of their current tier.

Eligibility Rule

user.current_usage_pct > 0.85
OutcomeDrive Upgrades
RevOpsCustomer Success
Takeover

Billing

Expired Credit Card Dunning

Halt all other messaging and focus the user exclusively on updating their payment method.

Eligibility Rule

user.payment_status == "failed"
OutcomeRecover Revenue
Marketing
Weighted Random

Conversion

Abandoned Flow Rescue

Offer a time-sensitive discount to users who abandoned a high-value cart.

Eligibility Rule

user.cart_value > 0 AND user.last_active_hours > 24
OutcomeIncrease Conversion Rate
Compliance
Takeover

Operations

Policy Update Acceptance

Force a user to accept the new Terms of Service before they can continue using the application.

Eligibility Rule

user.accepted_tos_v3 == false
OutcomeEnsure Compliance
ProductCustomer Success
Weighted Random

Feedback

NPS Survey Prompt

Ask for feedback right after a user reaches a specific tenure milestone in the app.

Eligibility Rule

user.days_since_signup == 90 AND user.nps_score_recent == null
OutcomeGather User Insights
MarketingRevOps
Default

Re-engagement

Reactivation Campaign

Target old, canceled accounts with a special "we miss you" offer to bring them back.

Eligibility Rule

user.status == "canceled" AND user.days_since_cancel > 180
OutcomeWin Back Customers